Yes in Italian, sì is the most powerful word for Giorgio Armani.
“It is the choice to embrace the infinite possibilities of life and every facet of yourself,” says the veteran fashion designer.
Say sì to freedom, new beginnings and self-love, and this affirmation can impact how life unfolds.
This philosophy is embodied in Sì Eau de Parfum launched in 2013.
A decade of the feminine fragrance is marked by the new Sì Eau de Parfum Intense, housed in a refillable bottle with a golden Sì logo embossed in the glass.
The Sì series is characterised by a blackcurrant nectar, which brings radiance and sensuality to the composition.
The first eau de parfum is a floral, fruity chypre with a top note of blackcurrant nectar, a heart of freesia and Rose of Mai, and a musky blond wood base.
Master perfumer Julie Massé composed Sì Eau de Parfum Intense as a chypre, ambery fruity fragrance.
It opens with a juicy and pulpy blackcurrant nectar obtained from the fruit, thanks to a unique extraction technique offering a very different, fruitier and intense note.
At the heart is a rose damascena absolute combined with osmanthus, white floral and davana essential oil, whose velvety, fruity note adds intense sensuality.
Two different facets of bourbon vanilla, an infusion and an extract, are blended with patchouli essential oil to create a woody base, enhanced by a smoky black tea infusion.
The fragrance reflects on Giorgio Armani’s sustainable luxury commitment through the refillable and recyclable bottle and certain ingredients obtained in collaboration with NGOs.