Friday, July 19, 2024
HomeprUOB Thailand Welcomes ChocoCRM to Boost SME Success

UOB Thailand Welcomes ChocoCRM to Boost SME Success

UOB Thailand introduces ChocoCRM, one of Thailand's foremost providers of comprehensive customer management, sales, and marketing solutions, as the newest addition to the UOB BizSmart platform. This partnership offers an exclusive 15% discount to UOB customers who subscribe to any ChocoCRM loyalty program package.

Mrs. Sayumrat Maranate, Executive Director and Head of Business Banking at UOB Thailand, stated, “We enthusiastically welcome ChocoCRM as our latest partner on UOB BizSmart, an integrated digital business solutions platform for small and medium-sized enterprises (SMEs). This partnership underscores the bank’s ongoing commitment to supporting Thai SMEs with the necessary business tools to excel in today’s competitive digital landscape. With ChocoCRM solutions, we can expand our offerings to include a loyalty program that enables businesses to build customer databases, enhance communication, execute promotional campaigns, and cultivate customer loyalty.”

Mr. Sirasit Suriyaprattanapong, CEO of Choco Card Enterprise Co. Ltd., emphasised, “Customer Relationship Management (CRM) is recognised as an integral element that can drive the growth and success of SMEs. We are thrilled for the opportunity to provide UOB customers with innovative solutions to elevate their customer engagement and boost retention rates. Collaborating with UOB, we aim to empower SMEs to propel their businesses forward and foster enduring customer relationships.”

The ChocoCRM loyalty program offers innovative platforms encompassing Customer Relationship Management (CRM), Point of Sale (POS), Customer Data Management (CDM), and Social Media integration. These tools facilitate seamless customer data management through LINE OA, streamline customer information storage, enable membership card creation, points accumulation, and efficient store operations management.

UOB BizSmart, launched in 2018, offers SMEs a straightforward and cost-effective solution for managing their business processes. Thai SMEs can achieve cost savings of up to 60% on the UOB BizSmart platform compared to purchasing multiple software programs individually. Over the years, the solution has expanded its network of business partners, bridging the technology gap for small businesses, thus enhancing their operational efficiency. For additional information about UOB BizSmart partners and available solutions, please visit

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