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HomethailandgeneralChula's MBA Vision: Nurturing tomorrow's sustainable business leaders

Chula's MBA Vision: Nurturing tomorrow's sustainable business leaders

Chulalongkorn Business School's MBA program, with its global perspective, ethical focus, and prestigious Triple Crown Accreditation, equips students to be the leaders of tomorrow's sustainable businesses in a rapidly evolving business landscape.

Chulalongkorn Business School’s MBA program offers meticulously designed curricula that contribute to a new global business paradigm — one that balances corporate profits with the value of sharing, promoting equilibrium and sustainability. This forward-thinking approach paves the way for a novel business ethos in the country, characterised by international orientation and ethical considerations.

Established in 1982, the Master of Business Administration Program at Chulalongkorn Business School (MBA Chula) boasts a wealth of experience and knowledge-based management. It continually adapts and enhances its curriculum to remain in sync with the rapidly evolving global landscape. The program’s prestigious status in the realm of business administration is underscored by its recent attainment of the coveted Triple Crown Accreditation, awarded by AACSB from the United States, EQUIS from Europe, and AMBA from the United Kingdom. Out of the 30,000 business schools worldwide, MBA Chula is among a select group of less than 1% of institutions that have achieved this esteemed recognition. Furthermore, it ranks among the world’s top 100 business schools.

Chulalongkorn Business School (CBS) recognises that profit-centric approaches are no longer tenable in a world facing formidable challenges, such as uncertain business prospects and the impacts of climate change. Many business schools are revisiting the importance of ethics to foster sustainable profitability for both entrepreneurs and their supply chains.

For a better understanding of MBA Chula’s core values, the program’s executive team is pleased to provide inclusive information. They are Nuttapol Assarut, Director of the MBA (Executive) Program, Kanis Saengchote, Director of MBA (Regular and English) Program, Krisana Vasamitanan, Director of MBA (Young Executive/1) Program, and Vitara Pungpapong, Director of MBA (Young Executive/2) Program. They elaborate that intense global competition, facilitated by effective digital technology and interconnected networks, is reshaping the business landscape. Local companies play a pivotal role in cultivating an internationally-oriented perspective combined with local insights — essential elements for achieving business success.

“Our courses are designed with a fundamental question in mind: What kind of leaders do we aspire to develop?” they explained. “Our business leaders should possess not only hard skills but also soft skills, particularly in business ethics and value creation within the context of social enterprises. We aim to impart wisdom-driven business knowledge and experience to our students.”

To cater to students’ diverse needs and provide intensive learning experiences within shorter timeframes, each course is meticulously tailored. This approach offers students a wider array of options, enabling them to select courses aligned with their specific interests. It also ensures that the curriculum remains flexible and up-to-date. The program’s interdisciplinary collaboration — drawing expertise from fields such as management, marketing, finance, accountancy, and statistics — results in contemporary and practical courses that are directly applicable in real-world business scenarios.

Due to a change in the digital transformation market, it has underscored the growing importance of statistics and data analytics knowledge for future leaders. MBA Chula has realised this point by including in-depth data analysis techniques for better-informed decision-making. The program not only imparts technical skills but also instils a strong sense of digital ethics.

Moreover, the curriculum includes a comprehensive exploration of business ethics and the creation of shared value through the lens of social issues. Students collaborate in groups to analyse a social problem of their choice, subsequently presenting a business-oriented solution. They actively engage with local communities to devise appropriate marketing strategies and innovations for promoting locally-made products. Numerous success stories attest to the program’s efficacy in bolstering community incomes.

MBA Chula strongly believes in the power of experience as it could help students deeply understand the specialised learning ecosystem, empowering their thoughts and skills to effectively achieve business-based solutions. For applicants, it has required at least three years of experience in working fields. It has also expanded students’ knowledge and expertise through a series of collaborations with world-class universities in Asia, Europe, and North America. These partnerships provide students with insights into business practices within diverse cultural contexts, fostering the development of global business skills.

Additionally, all MBA students have the option to apply for the Global Business Track, allowing them to spend one year at CBS and the next year traveling the world with students from the University of Glasgow (Scotland) and the University of Victoria (Canada). This program is slated for future enhancement, with plans to upgrade it from a certificate level to a dual degree with a Master of Global Business from the University of Victoria (Canada). CBS also maintains partnerships with other esteemed universities, including Harvard Business School, Kedge Business School, Singapore Management University, Kyoto University, Seoul National University, and more.

In the case of the English Program, it caters to students seeking a weekend study schedule within an international environment. This program is especially welcoming to expat students residing in Thailand, offering them an opportunity to enhance their professional skills while living in the country. Notably, the English Program has received strong positive feedback from expat students, resulting in an increase in their representation from 10% to 20% in the current class.

MBA Chula has provided learners with a preparatory stage for students aspiring to higher executive positions. A program of overseas site visits has been included for exploring a century-old Japanese company to learn about sustainable business practices or studying successful businesses in Tokyo, Kyoto, Hiroshima, and Nagoya. These experiences provide valuable insights into global business practices that students can adapt to their own contexts.

Additionally, a special lifelong learning program for alumni allows them to continue their education at the university. It’s also an excellent opportunity to exchange experiences with younger peers and learn from the perspectives and technologies of the younger generation, underscoring the principle that learning is an ongoing journey.

Chulalongkorn Business School offers four distinct MBA programs tailored to the diverse backgrounds and needs of its students: the Regular Program, Young Executive Program, Executive Program, and English Program. To provide further information about the MBA program, an MBA Chula Open House is scheduled for November 19, 2023. This event will offer insights into the program and its offerings.

MBA Chula is a truly educational institute for students who are looking for success in business under its incubation, inspired by a vision of “Nurturing Tomorrow’s Sustainable Business Leaders”.

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